TAM Awards - Entry Details |
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Eligibility & Judging; BMA TAM and TAM digital The TAM award competition is open to all St. Louis area corporations, companies, individuals, independents, agencies or supplier/vendors who have created or produced communications directed to industry, business, students or professions. Vendor/suppliers may enter on behalf of their customers. Please note that all work not targeted primarily to a business, professional group or student customer will be disqualified except where noted (see category descriptions). Please Call Russell Kroeker at 314.997.6333 for entry or category clarification. Entries must have been produced between June 1, 2011 and July 11, 2012 The Judges are selected by individual BMA chapters around the country from requests by the St. Louis chapter for individual expertise in diverse disciplines. The TAM judging is conducted as a competition between the entrants of each individual category. Points are awarded in three areas and totaled for the entry's final score: concept, execution and results. 'Concept' and 'Execution' are subjective categories dealing with the perceived value of the idea as it relates to its target or general impact; the design, writing and printing, production value and the delivery channel used. The 'Result' scoring area is objective. The TAM digital entries are judged by the same criteria plus structure, navigation and functionality, where applicable as specified in the categories section Each TAM category has a Best in Class, Gold and Silver award available to win. Each entry's final score determines the outcome. Ties are NOT allowed. In the event of a tie, the unanimous decision of the judges will determine placement. The judges' decision is final. TAM digital categories #25 - 36, awards schedule is as follows. The awards in these categories will be as follows: 1 Best in Class, 2 Golds and 3 Silvers There will be no ties beyond these awards. Best of Show is chosen by a unanimous vote of the judges from Best in Class winners. Entry Preparation; BMA TAM and TAM Digital Regular BMA TAM, categories 1 - 24 Mount on medium-weight poster board with minimum 2" borders beyond the original material's dimensions. Submit color photos of trade show exhibits, mounted on boards. Brochures and collateral pieces should be slipped into pockets or sheet protectors mounted to the poster board. Affix front and back entry forms to the appropriate sides of each board for each entry. You may create your own entry form if you wish. If more than one board is used for a single entry, affix front and back entry forms to each piece and clearly mark on front, 1 of 3, 2 of 3, etc. BMA TAM digital, categories 25 - 36 All electronic categories except web-related marketing that is currently viewable should be submitted on stick, disc, or made accessible for viewing or download on the web. If a physical entry is made on disc or stick, please include front and back entry forms to package. If no physical entry is submitted please include web address or download instructions with entry forms. For web-related entries, if you wish to submit to submit a physical entry, a color printout of the home page or relevant screen mounted on medium-weight poster board with minimum 2" borders. Affix front and back entry forms to the appropriate sides of each board. All Winners will be Asked to submit a physical entry for the Winners Expo. Blogs and some types of presently non-viewable social media need written explanations with as much visual detail mounted as is possible. Judges will access actual sites during the judging process. If you have an intranet site with sensitive info, please call Russell. General Complete all information on entry forms. Dimensional entries do not need to be mounted. Remember that business-to-consumer entries will be disqualified, except where noted in category details. Returned Materials You must note, in bold, your request for returned materials on the back of each entry board or object. There is a single $30 fee to return your entries, regardless of quantity.
Cost & Submission Information Cost to Enter BMA Members Non Members Entry Deadline Entry deadline is Friday, July 13, 2012. Entries MUST be accompanied by fees, entry summary forms, and extra, unmounted copies of all back entry forms. Winners will be asked to submit jpegs of winning entries for use at the TAM Party. TAM Digital winners will be asked to submit physical images of their work for the exhibition. Please place check, entry summary forms and extra back entry forms in an envelope taped to the outside of your entry package shipment. An invoice will be presented to you. Make check payable to BMA—St. Louis. Entry Submission Send all entries and fees to: BMA Tam Awards Make all checks payable to BMA-St. Louis Entry Forms Click below to download Entry & Summary Form (PDF) Download our PDF entry form: Become a Member of the BMA! Join BMA now for just $260 & one-time application fee for new members of $25 (for NEW MEMBERS only) and be prepared to meet the challenges facing today’s Business-to-Business Marketing Professional. Sign up online at the national organization’s website, www.marketing.org. The St. Louis Chapter of the Business Marketing Association presents you with the people, educational programs and knowledge that will help achieve your objectives. Make every marketing initiative successful with these benefits:
No other organization provides these educational, networking and career opportunities dedicated completely to modern business-to-business marketing professionals.
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